Are there Oysters on the Moon?

Perhaps this fable may shed some light.

Once there were two eggs discussing what they wanted to be when they hatched. The first egg said, “I want to be an oyster when I hatch. An oyster just lay in the water and never has to make any decisions. The currents of the ocean move it about, so it doesn‚t have to plan. The ocean water passing by brings its food. Whatever the ocean provides is what the oyster receives, no more, no less.” The first egg continued,“That’s the life for me. It may be limited, but there are no decisions and no responsibilities. There is a secured existence controlled only by the ocean.”

The second egg said, “That’s not the life for me. I wish to be an eagle. An eagle is free to go where it wants and to do as it pleases. Of course it is responsible for hunting its own food and making survival decisions, but it is also free to fly as high as the mountains.” The second egg continued. “The eagle is in control, instead of being controlled by others. I want no limits placed on me, nor do I want to be a slave of the ocean. Consequently, I am willing to expend the effort required to live the life of an eagle.”

Another version goes like this:

When God made the oyster, he guaranteed him social security. He built the oyster a house, a shell to protect him from his enemies. When hungry, the oyster simply opens his shell, and the food rushes in.

But when God made the EAGLE, he said, “The Blue sky is the limit. Go and build your house.” So the EAGLE went and built his house upon the highest mountain peak, where storms threatened him every day. For food, he must fly through miles of rain and snow and wind.

Regardless of which version you prefer the question is often asked. Are you an eagle or an oyster?

Have you ever worked for or with an “oyster?” Who was the last “oyster” you’ve met? We usually identify with and prefer the persona of the eagle. After all, it has long been a symbol of strength, speed, integrity, and freedom.

However, the fundamental question is; does your website resemble an oyster? Are you waiting for the internet tides and currents to deposit its wealth? Or should your website take on the character and vibrancy of an eagle? Eagle Innovation can provide you with the wings and attitude of an “eagle.” Contact us with your requirements.

Remember this; July of 1969 it was the Eagle that landed on the Moon not the Oyster.

“Houston, Tranquility Base here. The eagle has landed.”
     Neil Armstrong (1930 - )

Digital Marketing, true or false? “The medium is the message.”

The rapid growth of the internet environment has created a plethora of buzzwords. The huge potential of the internet to market goods and ideas has created the atmosphere for marketers to generate a hip catchphrase whenever a new trend or technology emerges.

Which internet marketing technologies will provide the best return on your resources? A tactical internet marketing plan can greatly enhance your brand, find new patrons, and add value to your image. The first steps are getting the visitor to your site and provide an unsurpassed human interaction experience. Then convert these visitors into patrons or devotees.

So what is the best approach? Among your options are: an email marketing campaign using permission or interruptive methods ; SEO by either pay per click, or organic optimization techniques; social or business media network (blogging, Twitter, Facebook, MySpace, LinkedIn. etc.) Eagle Innovation can help you decide on the marketing technology that will optimize your resources.

It’s is about the future, your future!

The use of the internet has doubled in the past five years. In North America over 75% of the public now use the internet. Even in the current global economic environment there are no signs of it slowing down. Your competition and audience are no longer located down the road, but is now at the end of an internet connection. The public now expects businesses and organizations to have a website that can provide basic information and a method to make contact. A website has become as indispensable as printed brochure or telephone.

If you have either a personal or business website a regular review of internet technologies and trends is essential component of any web marketing strategy. Eagle Innovation uses a consultative analysis approach to identify your specific requirements. Our goal is to provide a detailed assessment identifying the best value for your enterprise. We can develop a tactical strategy that’s easy to understand and implement.

Please contact us with your requirements.

“It’s all part of the plan.” The Joker, The Dark Knight

A successful Web Development plan requires a continuing process of strategic reviews. These reviewing strategies augment the branding identity and objectives of the organization or individual internet presence. The Web Development strategy process encompasses many components; website design, database integration, content management, hosting, search engine optimization, and e-commerce solutions to mention a few.

The ever-changing internet technology can be complicated and overwhelming. A misguided plan can be a significant drain on available resources and can be very costly if wrong decisions are made. With the enormous demands on your time finding resources to give your endeavors a competitive edge can be daunting. A properly orchestrated strategy helps contain the scope of work, direct the content creation process, and provide tactical direction.

With over thirty years of business development expertise Eagle Innovation is uniquely positioned to assist you in establishing a viable Web Development strategy.

It is 12 o’clock: Do you know where your website is?

In real estate it is location, location, location. However, even with an ideal location the property must be visually appealing or it won’t sell. For a website the important factor is content, content, content. If the website’s design is not engaging, difficult to navigate, the visitor will move on regardless of the content. You would not place a family portrait on a wall secured with a thumb tack or duck tape. Nor would you place neon or flashing lights around the portrait. Both methods detract from the content of the portrait. Balance must be maintained between design and content.

Your website is the foundation and focal point of your entire internet strategy. The website design and content must complement each other. The goal of your web design must enhance the content and not compete with it, be interactive, and differentiate your brand, image or product.

Whether you are seeking a personal or a business website Eagle Innovation can select the appropriate web design and technology that will enhance your prospective internet purpose.

Creative Web Solutions